LACMA: “Wrong” the font

The most surprising project for the year here at DGS was this quick true-type font we developed for Supermarché's short documentary on conceptual artist John Baldessarri. We were deep in the trenches designing a  deluxe DVD box of Baldessarri's own film Script for LACMA's  major gala "Art+Film" (for which Supermarché's film was being created as well), when Supermarché  (Paranormal 3, Catfish) asked us about the titles for their doc. In three days we set out to create the font, Wrong. The  letter forms are based off  a group of paintings, executed for Baldessari by a professional sign painter. In some ways that guy is actually the original generator of the font.