A Brief History of John Baldessari

Last year we did a whirlwind of projects for LACMA surrounding their first Art + Film gala...one of which was an unexpected project to generate a font based on conceptual artist, John Baldessari's sign-painter-like typography used in pieces like, "Tips for Artists Who Want to Sell", and "Wrong". Speaking of "Wrong", the namesake of our new font, please check out this joyful short bio-documentary on John Baldessari, directed by Supermarché, narrated by Tom Waits. Pay special attention to the titles. Watch the Video