Last year we did a whirlwind of projects for LACMA surrounding their first Art + Film gala...one of which was an unexpected project to generate a font based on conceptual artist, John Baldessari's sign-painter-like typography used in pieces like, "Tips for Artists Who Want to Sell", and "Wrong". Speaking of "Wrong", the namesake of our new font, please check out this joyful short bio-documentary on John Baldessari, directed by Supermarché, narrated by Tom Waits. Pay special attention to the titles. Watch the Video
We think we did an top-notch job on this Annual Report that the City of Santa Monica asked us to design, and it seems that the cities residents think so too. Witness the following, totally unsolicited, message giving our design a big thumbs up:
Dear 2011 Annual Report Project Manager;
I understand you spearheaded the new end of year report that was mailed to residents last week. I serve on the PRC board and am active in the community but am writing solely as a resident who got the report among a lot of other mail.
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Please join Edgar Arceneaux, Julian Myers, and Kimberly Varella for a presentation and reception for the book Hopelessness Freezes Time.
Saturday, February 25, 2012
at Department of Graphic Sciences
625 W. College St. #203, L.A. 90012
Late in 2011 LACMA hosted its Art + Film Gala honoring director/actor Clint Eastwood and enigmatic artist/provocateur John Baldessari. Heartily DGS accepted a commission to collaborate with John, designing the whole package for a special edition release of his film Script, in DVD form.
Electronic Arts describes Script as such:
Script is the opposite of an improvisational exercise. Seven couples, all amateurs, are handed pages from random movie scripts and instructed to enact the absurd text through force of imagination, without direction or knowledge of what the others are doing.
The most surprising project for the year here at DGS was this quick true-type font we developed for Supermarché's short documentary on conceptual artist John Baldessarri. We were deep in the trenches designing a deluxe DVD box of Baldessarri's own film Script for LACMA's major gala "Art+Film" (for which Supermarché's film was being created as well), when Supermarché (Paranormal 3, Catfish) asked us about the titles for their doc. In three days we set out to create the font, Wrong. The letter forms are based off a group of paintings, executed for Baldessari by a professional sign painter. In some ways that guy is actually the original generator of the font.