While other people’s eyes may tend to glaze over when they encounter numbers and raw data, our eyes sparkle with possibilities. We love numbers and charts and transforming information to tell a story. Annual reports present the most relevant nuts-and-bolts information alongside summaries of an organization’s work and brief narratives introducing the people who make that work happen. Using images, infographics, and unique choices of color, paper, font and layout, we develop dynamic design strategies to swiftly transmit a sense of the organization’s mission and heart.