My mother told me once, if you want people to take you seriously, you probably shouldn’t wear Chuck Taylors to the office. The same goes for logos. A company’s identity should accurately reflect the business and philosophy the company wishes it to represent. As a result, we love getting to know our clients as we are creating an identity for them—not just the business they do, but how they do it, and the people involved. This knowledge, coupled with extensive research and intense brainstorming, helps us imagine the visual language that best represents them. And sometimes, it turns out that Chuck Taylors are just what they need (metaphorically speaking, of course).